• Campaign and social photoshoots
  • Collaborate with Global Brand & Marketing to ensure all Artistry & Color content supports and drives the Global Brand Vision and business objectives
  • Creation and implementation of consistent Artistry Education Direction & content for Beauty Brands across Global markets
  • Develop Education & Artistry Content including but not limited to:
  • Artistry direction/lookbooks
  • Tips/Techniques/Face Charts/Makeup Direction
  • Produce video content around tips/techniques/artistry
  • Deliver artistry at Train the Trainer, Artistry Summits & Digital Artistry Curriculums Global Artistry & PR
  • Develop new content to support company initiatives while focusing on continual improvement of existing content based on the evolving needs of the business
  • Editor Desksides
  • Innovation
  • Manage and produce Global Education content development projects to reflect the needs of key stakeholders and markets for digital, classroom and in-store
  • Makeup application for curated content
  • Global Artistry & PR
  • Seasonal Video Content
  • Packaging
  • Partner with E-Commerce and Digital teams for artistry direction
  • Press interviews
  • Product and Tools Development, ideation and feedback
  • Product & Brand Launch events Globally – teaching Masterclasses and application demonstrations
  • Provide expertise for instructional product marketing materials
  • Research & Development
  • Seasonal Video Content
  • Trainings, Workshops & Masterclasses
  • Work with PD/ Marketing / Creative at point of concept kick off to drive global launch success, inspiratio and Direction.

Eli Monfared is A Pro Art Director .Fashion Designer Makeup artist and Hair Stylist , Creative Director, Creative Consultant & Content Creator. She inspires creative thinking, she has led projects ranging from creative direction, concepting, brand development, campaign work, Eli has Artist vision and the skillset to execute, She is aware of what is going on in the Fashion and Art world. a plus Eli is comfortable in front of the camera as behind it. Brainstorming & Consulting In the realm of haute couture and surreal fashion, Eli has the ability to captivate with extraordinary designs. Until 2010, Eli started her career in Iran in the field of fashion and makeup without any formal education. She continued her activities in Iran until 2020, and later immigrated to the Netherlands.During the time she started her career in Iran, there were significant restrictions for women, particularly regarding the dress code. Engaging in the fashion industry was considered illegal. However, she bravely fought against all the censorship and opted for an underground life. She dedicated her entire life to her talent. In 2014, she initiated a project called “Origami” in collaboration with the renowned Iranian photographer Saeed Farmarzi . This project marked a significant step in the realm of haute couture and achieved considerable success internationally. This was remarkable, given the severe constraints in Iran during that time. In Iran, Eli is recognized as the first woman and the first individual associated with haute couture after the Islamic Revolution. She has been involved in campaigns for women’s rights, human rights, and animal rights. Due to the absence of an official modeling agency in Iran, she established her own modeling agency. This agency was not focused on generating income but rather aimed to assist models in finding employment or connections.